Auto Mobile vs Amusement Park Safety Essay Example for Free

Auto Mobile vs Amusement Park Safety Essay Automobiles today are built with many different safety features, and these are so the person(s) within the vehicle do not get injured and or killed. Also these features are not to only protect the people(s) but also the company that the automobile came from, so for example if someone was driving a car and got into a serious wreck and the air bags did not deploy therefore injuring the victim then they could sue the automobile company for money, a new car, pain and suffering, etc. Some of these safety features include Brakes, Airbags, seat belts, and more. When talking about brakes in a car you’re going to want to know what it is your getting because there are many different options in brakes, some examples of this being your regular brakes like you push down the peddle softly and the car with start to slow down or Anti-Lock Brakes or ABS, The primary purpose of anti-lock brakes is to prevent a cars wheels from locking during panic braking. By allowing the car to slow in a more controlled manner, the driver can often maintain better steering control and avoid an accident. Brakes can easily be interpreted by Newtons first law of motion which states that every object will remain at rest or in uniform motion in a straight line unless compelled to change its state by the action of an external force. So a car is moving along the road and the car steps of the gas now the car will eventually stop from the friction of the pavement to the tires but let’s say it doesn’t. So while the car is moving at the speed you let off the gas the car will keep moving at the same speed unless acted on by an opposing force which in this case are the brakes. Know the brakes are applied and what brakes do is they but force of the tiers of the car and that produces friction on the tiers which in term slow the tires down thus slowing the car down. Airbags in a car are extreme safety features because they keep a person(s) from potentially coming out of the front window; seat belts will also do the same but with a little more added protection. So say a car were to hit you from behind what would happen? Well besides your car being wrecked. The body(s) would start moving forward. This is because of part of Newton’s first law of motion which states a body at rest tends to stay at rest unless acted upon by another force. So your car is sitting at a stop light but the car behind you does not stop so they run into the back of you well your body will fly forward. Because you were at rest and then a force came and pushed you out of rest therefore moving you in the same direction as the car that hit you. So the air bag and seat belt are there to stop you from flying forward and getting severely injured. Amusement park rides and cars have some of the same safety features and even if there not called the same thing they do the same thing for example a seat belt in a car is the same as the harness on a roller coaster. In my opinion I find roller coasters safer then cars because there are equipped with the same features but there are few outside forces to mess with it unlike a car. Because unless due to a technical problem a roller coaster cart will not smash into another roller coaster cart. Amusement park rides also have brakes most of these are more heavy duty breaks then car but then again your taking a one ton car vs. a potentially one hundred ton ride so you’re going to need that extra power to help. Some would argue that to many safety features on an amusement park ride can take the thrill away, I would have to disagree with that because I myself have been on many and I feel thrill every single time. But in a ride if there are many safety features then usual then that will typically mean that the ride is potentially more dangerous than a lesser safety featured ride and this can be because of high speeds, higher altitudes and so on. So if you come to a ride with many safety features it’s not because they want to take away the thrill but because they want to make you safe and once again like automobile company’s not get sued.

Influence of Public Health and Safety Matters in the City

Influence of Public Health and Safety Matters in the City Towns are and were always associated with trade and power[R1]. Although towns as well as humans have to develop. They were formed and shaped by numbers of various factors. This essay would show how have public health and safety matters in the past influenced the invention of the city? One of the very first and obvious that come to mind are strict British fire regulations, clearly and rightly linked by most to the Great Fire of London. In its history London as a city had great amounts of fires in its account.One of first severe recorded fires of London happened in 1135. It put down most of the city between St Pauls and St Clement Danes in Westminster as well as famous London Bridge. â€Å"Little wonder London suffered from fires: housing and commercial premises existed together; a Norman law banned house fires after dark, but was probably ignored; buildings were largely made of wood and thatch; and no organised fire brigade existed.†(The 12th of July 1212 AD, Great Fire of London 1212, n.d.). It took well over 70 years and another huge fire, on 12th July 1212. This fire and figure of 3000 deaths, still appears in the Guinness Book of Records, even though perhaps exaggerated. Those fires caused people to consider about building rules. In effect ‘legisla tions’ as well as methods to abide them were introduced. Primitive and very first form of fire protection was something as simple as banning thatched roofs in entire London. By its first mayor Henry Fitzailwin. He also signed a document saying: â€Å"Complaints about building nuisances could be brought by one neighbour against another. The mayor and aldermen settled such cases in a court called the Assize of Nuisance†. Judgements were advised by appointed masons and carpenters. (History of Building Regulations in the British Isles, 2014) Other British cities started follow London’s lead. The actual turning point in building history was fire of 1666.[R2] Fire known as the Great Fire of London started in the bakery on Pudding Lane and very soon started spreading west reaching beyond Roman city walls. On 4th September wind direction changed, it headed and almost reached the Tower of London. During the firefighting process â€Å"King Charles II personally helped fight the fire. He lifted buckets of water and threw money to reward people who stayed to fight the flames.†(Museum of London Frequently asked questions, n.d.) Quenching the fire is considered to have been successful due two factors: the strong east winds died down, and the Tower of London garrison used gunpowder to create firebreaks, and stop further spread eastward. (Great Fire of London Wikipedia, the free encyclopedia, n.d.). It’s believed that as a consequence of this fire 80% of capital was burned to the ground. Inevitably disaster of this scale couldn’t happen again. Therefore London Rebuilding Act of 1667 was introduced.[R3] This document created foundations of city/master planning as well as some other areas of modern building regulations. Was the very first to specify how city planning was to be regulated (i.e. Certain streets need to be wider depending on intensity and purpose of use). It was describing what matters and how they should be resolved by judges. Also specifying thickness and location of walls, including party walls. It introduced the idea of the commission designing cityscape as well as commission to approve location and shape, as well as materials used in new buildings. All buildings from that point onwards were to be built of brick or stone. It also regulated minor issues like precipitation management, maximum overhangs, which previously were making already narrow streets even narrower and tighter. That was introduction to the idea of more pleasant cities, even though done for practical reasons. Some more health and safety rules were issued. [R4] Even though this law was extremely precise for that time. It was written by local government of London and was to be obeyed only during rebuilding of the city. As effect of that British Isles were left without public law. In 1898 Ebenezer Howard initiated â€Å"The Garden City Movement†. Garden cities were designed and intended to be self-contained, self-sufficient communities. Separated and surrounded by tracks of open, green areas. Taking inspiration and trying to make a utopian dream of Sir Thomas More come truth. Howard’s idealise garden city was using clear zoning system. Keeping residential and industrial development areas separate, allowed â€Å"smokeless† idea of the city to develop. They would be populated by 32000 people on around 6000 acres (2400 ha). Planned in concentric circles, when fully populated another garden city would develop nearby. Several of these would be clustered ‘orbiting’ around the central city (populated by 50000 people ). [R5]â€Å"The Garden City Association set itself the ambitious task of developing a first garden city. Work on the chosen site at Letchworth began in 1903 and by 1914 it housed 9,000 inhabitants.†(The birth of town planning UK Parliament, n.d.) Letchworth was very innovative and successful, it populated 33500 people. It was possibly impractical to use concentric plan, although principles were kept. Letchworth introduced roundabout (1909) and was very first example of ‘green belt’. This project didn’t require authorising legislations, although it was inspirational to â€Å"garden suburbs†. These were first introduced in Hampstead. Endorsed by Parliament in 1906, in what has been called â€Å"Hampstead Garden Suburb Act[R6]†. This document legislated that distance between the two houses on opposite sides of the road, were to be not less than 50 feet (15.24m) apart. And that there should be no more than 8 houses per acre (4046.9m2). [R7] ‘Back-to-back’ houses, so popular in industrial Victorian developments. During the industrial revolution â€Å"great influx of workers and their families into the rapidly industrialised towns during the 1800s, this number increased massively and the problems of over-population became disastrous†(Public Health History of medicine, n.d.). This was revealed by the report of Liverpools first medical officer of health (Dr Duncan). It stated that – third of the citys population lived on earth floored cellars of back to back houses. (The birth of town planning UK Parliament, n.d.) Without any ventilation and sanitation with as many as 16 people living in one room, these were surely not what those cellars were designed for and what they could withstand. They were made illegal in 1909 due to Housing and Town Planning Act, as there was concern that it could be the starter of the new chain reaction effect of plague for example similar in effect to London’s Gr eat Fire. [R8] Letchworth and Hampstead was the main inspiration for that 1909 Act. It also took inspiration of garden city movement principles. Not a surprise that the Garden City Association actively lobbied for it. This also encouraged to use ‘Garden City’ principles. Leading the way to the more enjoyable urban environment and more flexibility in terms of design. This act obligated local authorities to use town planning, and control building standards. Specified the job of local governments on what they can and can’t do. The new law formed the guide on how to plan cities and how to build safely. It also specified land law, how and where working class housing should be built. Also, considering health and safety of citizens and future residents, which could be named as a form of sustainable design.[R9] As earlier mentioned planning law has been changing and adapting for past years. Even though fire regulations in the UK are possibly one of the strictest in Europe. As statistics show there is a lot of improvement to be made. World of planning needs people like Ebenezer Howard, idealist and dreamers that design, plan and improve urban and world environment – in effect making world more enjoyable. In modern cities main perplexity are sustainability and public health. It’s not easy to decrease obesity and other so called civilization diseases. The rate of these could be lowered by eliminating factors that do or may cause it. The main ones being: lack of physical activity, unnatural/unhealthy diet, polluted air and some more (Diseases of modern civilisation — Frank Fenner Foundation, n.d.). These may and should be considered at design stage. To improve physical activity. It’s necessary to increase the amount of public transport used, as well as increase amoun t of playgrounds. Enhancing physical activity from early years, followed by footpaths, parks or other green areas. Obviously there is very little designer or architect can do about human diet. Nevertheless, what could be done is to design green markets into town scape. These would make fresh, naturally grown, healthy fruits/vegetables effortlessly accessible. Another in theory inaccessible area for urban planners is air pollution, as we can’t actively decrease pollution. Already Ebenezer Howard has suggested to use town zoning to move industrial expansion out on the peripheries of towns. In the long term this would decrease the amount of polluted air in towns, by distributing it more evenly across open areas, and most likely lower the urban island effect. All of those examples show how past events were effecting town planning. It proves that there is a set of ingredients and stimuli. They all effect planning law and planning methods. Urban environment is always changing and it is hard to design it well. This is why there are groups of urban planners, architects, designers and others working to improve the design of towns. This has been changing for hundreds, or even thousands of years, and they would be. Changes are inevitable, what is now countryside in 10 years, or even less could be new suburbs. This should stimulate designers and visionaries to improve inner urban scape, resolve current and anticipate future issues and address them today. References BBC History British History in depth: London After the Great Fire (n.d.). [Online] [Accessed on 26th December 2014] http://www.bbc.co.uk/history/british/civil_war_revolution/after_fire_01.shtml. ‘Building Regulations David Watkins.pdf’ (n.d.). Diseases of modern civilisation — Frank Fenner Foundation (n.d.). [Online] [Accessed on 1st January 2015] http://www.natsoc.org.au/our-projects/biosensitivefutures/part-4-facts-and-principles/human-health-issues/diseases-of-modern-civilisation. English Historical Fiction Authors: Changing the Face of London the Great Fire of 1666 (n.d.). [Online] [Accessed on 26th December 2014] http://englishhistoryauthors.blogspot.co.uk/2013/05/changing-face-of-london-great-fire-of.html. Great Fire of London Wikipedia, the free encyclopedia (n.d.). [Online] [Accessed on 27th December 2014] http://en.wikipedia.org/wiki/Great_Fire_of_London. Handbook to the Housing and Town Planning Act, (n.d.). [Online] [Accessed on 27th December 2014] https://archive.org/stream/handbooktohousin00thom#page/n1/mode/2up. History of Building Regulations in the British Isles (2014). [Online] [Accessed on 14th December 2014] http://www.buildinghistory.org/regulations.shtml. History of Building Regulations in the British Isles (n.d.). [Online] [Accessed on 26th December 2014] http://www.buildinghistory.org/regulations.shtml. Housing, town planning, etc., act, 1909; a prac (n.d.). [Online] [Accessed on 27th December 2014] https://archive.org/stream/housingtownplann00bent#page/n5/mode/2up. London Fire Brigade The Great Fire of London (n.d.). [Online] [Accessed on 26th December 2014] http://www.london-fire.gov.uk/great-fire-of-london.asp. Museum of London Frequently asked questions (n.d.). [Online] [Accessed on 26th December 2014] http://archive.museumoflondon.org.uk/Londons-Burning/FAQ/. Museum of London The 1667 Rebuilding Act (n.d.). [Online] [Accessed on 27th December 2014] http://archive.museumoflondon.org.uk/Londons-Burning/Themes/1405/1408/Page1.htm. Public Health History of medicine (n.d.). [Online] [Accessed on 29th December 2014] http://www.priory.com/history_of_medicine/public_health.htm. Samuel Pepys Diary 1666 Fire of London (n.d.). [Online] [Accessed on 27th December 2014] http://www.pepys.info/fire.html. The 12th of July 1212 AD, Great Fire of London 1212 (n.d.). [Online] [Accessed on 27th December 2014] http://www.information-britain.co.uk/famdates.php?id=1019. The birth of town planning UK Parliament (n.d.). [Online] [Accessed on 28th December 2014] http://www.parliament.uk/about/living-heritage/transformingsociety/towncountry/towns/overview/townplanning/. The Geneva Association (2014) ‘World Fire Statistics.’ The Hampstead Garden Suburb Act 1906 (n.d.). [Online] [Accessed on 28th December 2014] http://www.hgs.org.uk/history/h00012000.html. [R1]Emersion of towns [R2]Fire of 1135 and predominantly 1212 [R3]Great fire of London [R4]London rebuilding act [R5]The garden city movement [R6]http://www.hgs.org.uk/history/h00012000.html [R7]Letchworth and Hampstead Garden Suburb Act [R8]Back to back houses and their banister [R9]A bit about 1909 act

Cultural Globalization: Advantages and Disadvantages

Cultural Globalization: Advantages and Disadvantages February 14th is an important day for lovers. When this day most people will buy roses and chocolates give to the person they like. We called this day Valentines Day. Valentines Day is from Europe. However, China also has a festival like Valentines Day that is Double Seven Festival. Double Seven Festival is a Chinese traditional festival, in this day most of the girls would go to pray to get a better love. Nowadays most Chinese people do not know what need to do now. This situation tells us the traditional culture is losing. With the reform and opening up in China, lots of new cultures crowed into China. These cultures get into China, a lot of Chinese are interested in these new cultures. Because of this, Chinese culture with the world is getting more and more closed. Nowadays, most Chinese teenagers forget what we should do, when we are in some traditional festival. The major reason of this problem is technology, such as television, internet and transport. Maybe we will lose our traditional culture in the future. So we must to know some advantages and disadvantages of globalization and which thing can affect our culture. To be honest, we do not want to lose our traditional culture. So there are some ways to save our culture. In this ways, we may make the world know more about our culture and learn it. So protect and spread our culture is what teenagers like us should do. Background Information As we know, there are 56 ethnic groups in China; China has a large number of cultures. The Hui nationality is major one of this. Islam from the middle Tang dynasty was introduced into China, by Song dynasty to Ming and Qing dynasties; it has a history of more than 1300 years. By some research that more than 2000 cities and counties in our country, more than 95% of the Hui nationality lived. Hui clothing apparel and han the same generally, men with white hat, women wear a white hat and hair all packaged in it. Now most of the Hui nationality only when hui festival wearing like this. Another one is Miao nationality. Since 1949, Miao has been an official term for one of the 55 official minority groups recognized by the government of the Peoples Republic of China. Miao main living in the south of China, in the province of Guizhou, Yunnan, Hunan, Hubei, Sichuan, Guangdong, Guangxi, Hainan, and other places. According to the 2000 Population Census, the number of Miao in China is estimated that there are about 9.6 million. The Miao nationality includes Hmong people as same as other culturally and phonetically related ethnic groups who do not call themselves Hmong. These consist of the Hmu, Kho (Qho) Xiong, and A Hmao. The White Miao (Bai Miao) and Green Miao (Qing Miao) are Hmong groups. Nowadays, some young Hmong people do not speak Hmong or only know a little Hmong. Because of this, we know that our culture is losing. The major reason of this problem is globalization. With the rapid development of science and technology, globalization has not only to promote the development of our economy but also changed our culture. However, the impact of globalization on traditional Chinese culture not only disadvantage but also advantage. Disadvantages of Globalization There are three main aspects in the impact of globalization on culture. One is demise of the traditional festivals, than is limit our cultural innovation another one is control cultural autonomy. This problem can make our losing our culture. These problems can make the loss of our traditional culture so we must pay more attention to this problem. First of all, demise of the traditional festivals is the major effect. In the process of globalization, with the expansion of the cultural exchange and spread of western culture is like the flood into China. However, the reality tells us that as the western festival culture was introduced into China, more and more Chinese people have a special liking to those foreign festivals, and some traditional festivals of Chinas national culture are possible, even forgotten. Such as Double Seven Festival and Valentines Day is similar but many Chinese people know how to do in Valentines Day, do not know to do in Double Seven Festival. Because of this blind obedience and discomfort, which leads to the process of globalization, the traditional festival in the Chinese culture is facing great danger, and even some traditional festivals towards a decline. Next is limiting our cultural innovation. In the process of globalization, we in the production of a large number of advanced high-end technologies imported from abroad. But too much reliance on foreign science and technology, we will actively introduce embodied in, and less on their work in the digestion and absorption. Such as, too many products we just copy this not to learn its specific principles. So we just followed the footsteps of other countries did not go beyond those. These are reflected in the process of globalization, the culture shows lack of innovation. Another one is controlling of cultural autonomy. The process of cultural globalization will inevitably lead to world culture full range of conflict in the world field , occupy a leading global cultural transmission performance for the US-led Western culture in the position of the dominant culture. This situation makes the Chinese people pay more attention to the Western festivals. If this situation continues, we will not have our own traditional festivals. So we need pay more attention for our traditional culture. Advantages of Globalization As we all know, globalization is a double-edged sword. It not only to brought some of the threats and challenges, but also brought us a number of development opportunities. There are two benefits of globalization, one is strengthened, and it attaches great importance to the government for culture. Another one is show the world the Chinese traditional culture. So these two things can accelerate the development of our country. Improving the governments emphasis on culture is a main benefit of globalization. The process of reform and opening up, Chinese government issued a series of measures in national cultural preservation and development, through the cultural legislation, protection system and policy, cultural management, and other means, effectively resist the globalization to culture risk, for example, from central to local government departments, actively take advantage of our unique national culture to declare world cultural heritage. In legislation, the Chinese government has Dragon Boat Festival, Mid-Autumn festival, Qingming traditional festival of the national legal holidays. And as Beijing Beijing folk culture rescue project spend large sum of money; Sing big cultural province construction in Hebei province. Nanjing has a history of 2,500 years, held in April 2004, the worlds historical and cultural city of Expo. These are reflected from the side, the government began to pay attention to Chinas national culture. At same time, show Chinese traditional cultures to the world are another point. China as an Oriental ancient civilization with a history of 5000 years, appears to have been in the west is a full of mysterious place. Since the Marco Polo mind has been popular in Europe, Westerners have been the Chinese national culture has a great interest. With the ever-accelerating process of globalization, foreign exchange and dissemination of Chinese culture rapidly. For example, China has been established in many countries in the world Confucius institutes, the world set off a wave of Chinese hot already. More and more foreigners are attracted to Chinas national culture unique charm. This shows also happens to be that the more national, the world, the harmonious thought of ancient Chinese Confucian culture, to solve the conflict of international relations at present stage, also has a great significance. Many Chinese classical philosophies contain simple dialectics thoughts, and in comparison, wes tern philosophy also showed unique charm. In the process of globalization, through international exchanges and interaction of culture, Chinas national culture has on the world stage showed a dazzling brilliance! Conclusion The Chinese nation has a long history of 5,000 years, the culture of grandeur to the development of human culture in the east, and even the whole world widely profound influence, this is enough to worth us forever proud. However, we want to know, the Chinese culture is one of the world culture is very important and extremely characteristic of strengths of Chinese and western culture. We have a lot more than western things, there are also many less than western. Under the international background of the globalization, the development of our national culture is facing the severe test, and full of new opportunities. All in all, it is necessary for us to grasp the cultural globalization, in the spirit of courage to open both absorb useful to Chinese national culture essence of western culture, and emphasize the inner spirit of national culture value, make the national culture and foreign culture blend in the new development opportunity, realize the modernization of Chinese national cultu re.

Mother Daughter Relationships - Mothers and Daughters in Amy Tans The Joy Luck Club :: Joy Luck Club Essays

Mothers and Daughters in The Joy Luck Club The first three stories in this section are talking about the relationship between mothers and daughters and the last one is concluding the whole book "The Joy Luck Club".   By examining this section, there is one moral in these four stories, which is the relationship between daughters and mothers, is very strong and mothers and daughters have similar fate and face.   The plots in these four stories can prove the moral above.   In "Magpies", when An-mei hsu thinks about her daughter's marriage is fallen apart, she recalls her mother and how she followed her mother to Tientsin.   An-mei also recalls the conflict between her mother, Wu Tsing and Second wife of Wu Tsing.   She remembers how Second wife lied to her mother and how Wu Tsing forced her mother to become his Fourth wife.   Finally, An-mei's mother died by taking too much opium.   An-mei realizes her mother's situation is as same as her daughter, both of them cannot save their lives very well and they like magpies.   In "Waiting between the Trees", Ying-Ying St. Clair recalls her story in the childhood, when she sees signs in her daughter's house.   Ying-Ying recalls how was her first marriage, how she met her first husband and final result on her first marriage.   Ying-Ying also talks about her birth year of Tiger and the relationship between she and Clifford St. Clair and how both of them become equally. Ying-Ying realizes the relationship between her and Clifford St. Clair is also as same as her daughter and her husband.   Ying-Ying also talks that her daughter is as same as a Tiger.   At the end, Yin-Yin know her daughter will go upstairs when her daughter fight with her husband and she will wait for her coming.   In "Double Face", when Lindo Jong looks at her daughter's face, she compares American faces and Chinese faces.   Lindo Jong recalls what her mother had told her fortune by looking her face.   She also remembers how she moves to America and she realizes that her face becomes American face already.   In "A pair of Ticket", Jing-Mei Woo talks about her feeling before she meet her two sisters.   Also, Jing-Mei talks about the meeting in the Airport with her father and aunt.   In the meeting, Jing-Mei's father talks about Jing-Mei's mother and how she escaped when Japanese came to China and how she leaves her two daughters on the rail.

The Politics of Poverty Exposed in There are No Children Here :: There are No Children Here Essays

The Politics of Poverty Exposed in There are No Children Here At a young age Lajoe, her parents and other siblings were the first family to move into the newly built Henry Horner Homes, a public housing high-rise project, on Chicago’s south side. Lajoe recalls how clean and spacious their apartment was then. As the years passed the city became less and less able to allocate funds to keep up with the repairs the buildings needed and the city seemed not to care. The projects became ran down, dank and to condense to support a large family. Lajoe became pregnant at the young age of fourteen and was unable finish her high school education. Eventually, she married Paul Rivers, the father of her child and had they had six more children. Lajoe’s husband Paul was estranged from them more often than not and rarely offered any support for their children. This story is centered on the lives of the two middle children, Lafayette and Pharaoh, in the family. The older of the two boys, Lafayette, takes on the role of co-parent and support system for his mother by worrying about his younger siblings’ well being, who their friends are and to if they ducking bullets properly in the hallway. He has four younger siblings a brother a few years young than he is and a set of triples. He especially kept a watchful eye on his brother Pharaoh who was weaker and easily intimidated. At one point in the story Lajoe realized that because of her husband absence and lack close adult relationships she had placed an enormous amount of responsibility on Lafayette’s shoulders. Lajoe said, â€Å"The things I should be telling Paul about I was talking to Lafie, I put him in a bad place. But I didn’t have anyone to talk to. Lafie, became a twelve year old man that day.†(101) Lafayette had lost his childhood somewhere in the projects. He lived in constant fear for his life and the lives of those he cared about. He tried to stay out of trouble and to avoid dealing with the gangs. But when you come from the projects it was hard to stay out of trouble. There were many occasions when the police wrongly accused Lafayette and his older brother, Terrence. As Lafayette got older found it harder to avoid the older boys and not get caught up in the fast crowd.

Coca Cola/Pepsico Strategy Analysis

16/10/2012 Saxion University of Applied Science Module International Business Plan – Mr. J. Oude Rengerink IBMS Project 6 – Gr. C1 Analysis International Strategy; Part 1 – Second Version Tim Herbers (153139) Angelika Kuhn (147613) Sebastiaan Prins (112381) Luc Zijlmans (149689) Saxion University of Applied Science Module International Business Plan – Mr. J. Oude Rengerink IBMS Project 6 – Gr. C1 Analysis International Strategy; Part 1 – Second Version Tim Herbers (153139) Angelika Kuhn (147613) Sebastiaan Prins (112381) Luc Zijlmans (149689) | Coca Cola & Pepsi| Analysis International Strategy|Coca Cola & Pepsi| Analysis International Strategy| Index 1. Analysis International Strategy3 2. The Coca-Cola Company & PepsiCo4 3. Marketing5 3. 1 Marketing mix of Coca Cola5 3. 2 Marketing mix of Pepsi7 3. 3 Brand differentiation8 3. 4 Coca-Cola & Pepsi Worldwide8 4. Management9 4. 1 Management Coca-Cola9 4. 2 Management PepsiCo11 4. 3 Management co mpared12 5. Financial Position12 5. 1 Profitability13 5. 2 Liquidity14 5. 3 Solvency15 6. Production16 6. 1 Comparison Production17 7. Research and Development18 7. 1 Research and Development & Sustainability20 8. In Overall21 9. Coca-Cola Company or PepsiCo21 0. References22 1. Analysis International Strategy Before it could be determined whether the Coca-Cola Company or PepsiCo is most suitable for entering a new market, a thorough examination and evaluation of their current (internal) strategy has be performed. Several variables will be researched upon, including Human Resource Management, sustainability and ethics, management aspects (financial part of the business plan), and strategic international marketing position. During this first part we will be answering the question ‘What are the strengths and weaknesses of the companies Coca-Cola and PepsiCo? . 2. The Coca-Cola Company & PepsiCo The Coca-Cola Company Coca-Cola is a carbonated soft drink that is sold in stores, re staurants, and vending machines available in more than 200 countries throughout the world. Nowadays it is rather difficult to think of a country where it is not available. With a portfolio of more than 3,500 beverages, from diet and regular sparkling beverages to still beverages such as 100 per cent fruit juices and fruit drinks, waters, sports and energy drinks, teas and coffees, and milk-and soy-based beverages, their variety spans the globe.The company has 146,200 employees around the world and operates its business for 126 years respectively. Its headquarters is located in Atlanta, USA. In financial circles, Coca-Cola has been one of the strongest and most reliable trading stocks, showing a steady return in all of its years of existence but one. However, Coca Colas market share has slipped, but still dominates in much of Europe and South America. PepsiCo The carbonated soft drink producer sells its products in nearly 200 countries throughout the world. Their product assortment i ncludes 22 brands that each generate more than $1 billion each in annual retail sales.The company employs 297,000 people around the globe and is twice as much as that of Coca Cola and sells its products under the name of Pepsi Cola since 1898. Its headquarters is located in Purchase, USA. Pepsi mostly dominates in Asian markets as compared to Coca Cola. In financial circles, Pepsi is known to provide a steady growth when it comes to sales revenue as well as profit. Their sales revenue in 2011 is one third higher than that of 2008 and a disruption in that trend is not expected by sales forecasts. 3. Marketing 3. 1 Marketing mix of Coca Cola ProductThe Coca-Cola Company’s products consist of beverage concentrates and syrups, with the main product being the finished beverages and can be seen as both business and consumer products. The type of consumer product the Coca-Cola Company creates is convenience product. Convenience products normally require a wide distribution in order to sell sufficient quantities to meet profit goals In addition, the Coca-Cola Company often pays a certain amount to retail stores to resell their product. Therefore the Coca-Cola Company products can be considered a business product.The Coca-Cola Company has a fairly large product mix which contains about 400 brands, including diet and light beverages, waters, juice and juice drinks, teas, coffees, energy, and sports drinks. Since 1960 they have increased their product mix continuously. Place Coca Cola is sold in stores, restaurants, and vending machines in more than 200 countries. The headquarter is located in Atlanta, Georgia. Promotion Advertising According to Gary Armstrong and Philip Kotler, â€Å"Advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. Coca-Cola has used advertising to build an image for its company. Here are some of the types of advertising that Coca-Cola uses: * Television commercial; ga in good marketing coverage by appealing to consumer's senses. * Magazines; geographically and demographically select consumers that it wants to target. * Outdoor advertising; strategic placements achieve high repeat exposure. * Internet; allows customers to become interactive through various games, contests, shopping. Public Relations Coca-Cola handles public relations by including a press centre on its website.This section of the website allows consumers to view press releases, executive speeches, and statements made by the company regarding current information. In the statements, Coca-Cola can address law suits, rumours, stories, new products, and activities. Personal Selling Coca-Cola has many salespeople, who are individuals representing the company to communicate, sell, service, and build relationships with customers. These individuals form close relationships with the customers and visit them not unusual many times per week. Sales promotionCoca-Cola often runs sales with store s to quickly increase sales. Coke gives its product to the retailer for a lower price, and in-turn the retailer sells the product on sale. To advertise for these sales, the retailer generally runs an ad in their store sales circular at attract consumers. Direct Marketing Coca-Cola uses direct marketing in many ways. First, the company partners with various restaurants, movie theatres, etc. to carry its product. This way, when a customer orders a drink, the only brand they are offered is Coca-Cola, which forces them to buy a drink from that brand.By doing this, Coke forces out other competition, and keeps the restaurants, or other businesses, purchasing their product over and over again. Price Average price in the capitals for one can 350ml (2011): Greece, Spain, Belgium: $1. 74 Switzerland:$1. 72 United Kingdom:$1. 54 United States:$0. 79 Russia:$1. 07 India:$0. 36 China:$0. 26 3. 2 Marketing mix of Pepsi Product The Pepsi-Cola drink contains basic ingredients found in most other si milar drinks including carbonated water, high fructose corn syrup, sugar, colourings, phosphoric acid, caffeine, citric acid and natural flavours.The caffeine free Pepsi-Cola contains the same ingredients but no caffeine. Pepsi’s most popular product range include Diet Pepsi, Gatorade, Mountain Dew, Thirst Quencher, Tropicana, Aquafina Bottled Water, Sierra Mist, Fritos Corn chips, Cheetos, Ruffles Potato Chips, Lays Potato Chips, Tostitos, Doritos. Place Pepsi is sold in stores, restaurants, and vending machines in nearly 200 countries. The headquarter is located in Purchase, New York. Promotion Advertising Likewise Pepsi has used advertising to build an image for its company. * Television commercial; gain good marketing coverage by appealing to consumer's senses. Magazines; geographically and demographically select consumers that it wants to target. * Outdoor advertising; strategic placements achieve high repeat exposure. * Internet; allows customers to become interactive t hrough various games, contests, shopping. Public Relations Pepsi gets involved in Public Relations via social networks like Facebook. Community services as well as social campaigns are addressed on the company’s internet page. Personal Selling In order to keep up with the core competition, Pepsi’s salespeople are inevitable building similar relationships with customers like Coca Cola.Sales promotion Sales promotion is similar to that of Coca Cola. Direct Marketing The direct marketing strategy is equally to that of Coca Cola. Price Average price in the capitals for one can 350ml (2011): United Kingdom:$0. 38 United States:$0. 79 Canada:$1. 02 Egypt:$0. 66 India:$0. 12 China:$0. 10 3. 3 Brand differentiation Brand differentiation takes place after understanding what the customers wants and therefore meeting the core need. Pepsi and Coca-Cola are popular black soft drinks and mostly contain sugar and water with a slightly difference in taste.Although the ad campaigns run by both companies would have people think otherwise, the soft drink similarities are striking. A study found that 80 per cent of people cannot differentiate a sample of Coca-Cola (NYSE: KO) from a sample of Pepsi. In essence, it does not matter how the DNA of the product looks like, but how it is presented. On the one hand there is Coca-Cola, the secret inventor of cola, the original product since the establishment on the market. Pepsi, on the other hand, was born a few years after Coke and stands for something new. It markets its product being committed for a new generation.Pepsi does have a slight advantage over Coke in diversification. Pepsi has snack food brands such as Frito-Lay and Quaker. They also own the brands that make beverages such as Gatorade, Tropicana and Naked Juices. While Coke hasn’t tapped the snack food market, they do have some beverage diversification. Dasani bottled water, PowerAde and Minute Maid juices are all part of Coca-Cola. 3. 4 Coca-Cola & Pep si Worldwide The Coca-Cola Company and PepsiCo both have very successful drinks. Although Coca-Cola is greater than PepsiCo as a company as well as the amount of brands/drinks, their drinks are quite similar and therefore comparable.They also have a wide range of promotional activities. They use practically all communication mediums there are and invest huge amounts in building customer relationships. Coca Cola and Pepsi are sold in around the 200 countries worldwide. Both headquarters are located in the United Stated. The price of Coca Cola is more expensive than Pepsi in most countries. Since most people cannot taste the difference between the two, the difference in price lies with that Coca Cola is more known and wins from Pepsi on image. It is seen as a slightly ‘better' brand. . Management 4. 1 Management Coca-Cola Management Every company needs a strategy, to ensure that everything goes well within the firm. Strategic management affirms the company being well organized a nd no detail being left out. It is essential to make sure that the company is doing well internally. Business start up Coca-Cola was first introduced by John Smyth Pemberton. The distribution took place by carrying the product in a jig down the street to Jacob’s Pharmacy, where people were buying the drink for five cents at the soda foundation. StrategyNowadays, the Coca-Cola Company operates in more than 200 countries and markets more than 500 brands. Hereunder, four of the world’s top five soft drinks brands, which explains the enormous success and makes them to the world’s largest beverage company. The unique brand is consistently offering products of the highest quality and delivers creative and innovative marketing programs worldwide. The global availability and ongoing innovation, continually provides its consumers with new product offerings, with each country having its own unique needs and requirements.Mission * To refresh the world†¦ * To inspire m oments of optimism and happiness†¦ * To create value and make a difference. | Vision * People: Be a great place to work where people are inspired to be the best they can be. * Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. * Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. * Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. * Productivity: Be a highly effective, lean and fast-moving organization. | Values * Leadership: The courage to shape a better future * Collaboration: Leverage collective genius * Integrity: Be real * Accountability: If it is to be, it's up to me * Passion: Committed in heart and mind * Diversity: As inclusive as our brands * Quality: What we do, we do well Structu re The Coca-Cola’s primary business consists of manufacturing and selling beverages.The company sells their concentrates and syrups to bottling partners, which have the authorization of manufacturing, distribution and selling branded products to consumers around the globe with supreme quality and service. The relationship with its bottlers worldwide is a key source of strength and is referring to ‘the Coca-Cola system’. Culture The organizational culture describes the way a business does things, including patterns of behaviour and relationships. Therefore, the employees of the Coca-Cola Company are the most important asset, highlighting teamwork and empowerment.Not only employees, but also customers and bottling partners feel valued in this friendly, trustful and innovative culture and their motivation provides the engine that drives the Company’s growth. Based on relationships, The Coca-Cola Company provides a number of open communication channels as mont hly leadership team meetings and employee team briefing sessions and surveys to monitor employee views and feelings. 4. 2 Management PepsiCo Business start up Pepsi was first introduced as ‘Brad’s Drink’ by Caleb Bradham in 1893. The drink was produced and sold in his drugstore. StrategyThe company operates in more than 200 countries. PepsiCo has competitive advantage in the beverage industry  because of big brands, proven innovation and differentiated products. Their strong brand, socially responsible employees and corporate beliefs continues its stance as one of the most powerful companies in the world. Mission Our mission is to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate.And in everything we do, we strive for honesty, fairness and integrity. Vision â€Å"PepsiCo's responsibility is to continually improve all aspects of the world in which we operate – environment, social, economic – creating a better tomorrow than today. † Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company. Goals and Values Ensure high levels of associate engagement and satisfaction compared with other Fortune 500 companies * Foster diversity and inclusion by developing a workforce that reflects local communities * Encourage our associates to lead healthier lives by offering workplace wellness programs globally * Ensure a safe workplace by continuing to reduce lost time injury rates, while striving to improve other occupational health and safety metrics through best practices * Support ethical and legal compliance through annual training in our code of conduct, whic h outlines PepsiCo's unwavering commitment to its human rights policy, including treating every associate with dignity and respect Structure This adaptive organization is continuously seeking for improvement and keeping new ideas in the marketplace. PepsiCo has a decentralized organizational structure. Operational decisions are being made within the separate business units while being governed by policies at the corporate level. Culture PepsiCo offers a culture that encourages initiative, risk taking and access to decision makers.Employees have superior opportunities to pursue their goals. The company considers their culture as fairly uniform. â€Å"Extremely competitive and very focused†. Trust, respect, fairness and teamwork are being valued. Managers must be able to attract, retain and develop talents in order to achieve efficient and effective results, which are significant for PepsiCo’s expectations. Benefits as bountiful retirement packages, tuition reimbursement and legal assistance programs are being praised by their employees. 4. 3 Management compared Each company tries to outdo each other and tries to produce the best product. The battle of the two companies gives life to the industry.Both companies have a long history and have been tried and tested. The two are showing social responsibility in the community and have invested heavily in recycling programs. However, The Coca Cola Company is the market leader. It has built internal and external structures to support the delivery of its business goals. It has the best structure of supporting growth, allowing attention to local requirements and building on a clear strategic direction from the centre at the same time. To build its growth on, the company has a firm foundation of relationships and open communication channels. 5. Financial Position What is the financial position of PepsiCo?The last year’s PepsiCo has been a very financially healthy company. But like many companies also P epsiCo suffered a bit from the financial crisis. If we first look at the income statement of PepsiCo we can see that PepsiCo is now recovering from the blow they took from the financial crisis and are increasing their revenue and profits. They are recovering by spending more money on their marketing in their home market and also doing more investments then the years before. In 2009 investments were only 2. 1 billion and in 2011 their 3. 4 billion. This strategy is helping them to get back on track. We can see this strategy back in their cash flow statement and in their balance sheet.What is the financial position of Coca-Cola Company? The Coca-Cola Company has always been market leader with their coke and has always been a very strong company, not just financially but also their brand name is very strong. Even though they have a very strong brand name they took a blow in 2008 with the economic crisis and had to cut their costs and investments substantially. In 2011 their managed to get their revenue up by 11 billion but their profit stayed the same as in 2010. This was because they started to invest more; this is something that the competitor PepsiCo did as well. So both companies are recovering and doing well. 5. 1 Profitability PepsiCo Inc. , profitability ratios   | Dec 31, 2011| Dec 25, 2010| Dec 26, 2009| Dec 27, 2008| Dec 29, 2007|   | Return on Sales| | Gross profit margin| 52. 49%| 54. 05%| 53. 51%| 52. 95%| 54. 30%| | Operating profit margin| 14. 48%| 14. 41%| 18. 61%| 16. 09%| 18. 19%| | Net profit margin| 9. 69%| 10. 93%| 13. 75%| 11. 89%| 14. 33%|   | Return on Investment| | Return on equity (ROE)| 31. 29%| 29. 86%| 35. 38%| 42. 47%| 32. 83%| | Return on assets| 8. 84%| 9. 27%| 14. 92%| 14. 29%| 16. 34%| Coca-Cola Co. , profitability ratios |   | Dec 31, 2011| Dec 31, 2010| Dec 31, 2009| Dec 31, 2008| Dec 31, 2007|   | Return on Sales| | Gross profit margin| 60. 86%| 63. 86%| 64. 22%| 64. 39%| 63. 4%| | Operating profit margin| 21. 82%| 2 4. 06%| 26. 56%| 26. 44%| 25. 13%| | Net profit margin| 18. 42%| 33. 63%| 22. 02%| 18. 18%| 20. 73%|   | Return on Investment| | Return on equity (ROE)| 27. 10%| 38. 09%| 27. 52%| 28. 37%| 27. 51%| | Return on assets (ROA)| 10. 72%| 16. 19%| 14. 02%| 14. 33%| 13. 82%| In the table’s you can see the most important profitability ratios for PepsiCo and Coca-Cola Company. The gross profit margin indicates the percentage of revenue that is used to cover operating and other expenses. For the last years Coca-Cola always had the better profit margin ratio because they do not have such a diverse product range as PepsiCo does.PepsiCo also works in other markets like cereal and potato chips where the gross profit margins are usually lower. This accounts for all of the return on sales ratios. The return on investments are not very different for both companies but PepsiCo did some major investments in equity the last few years and they still managed a very high return on equity which a good result. Both companies have good returns on their investments. We can clearly see that Coca-Cola has a higher profitability; a big difference is the net profit margin where they score much better then PepsiCo. But both companies are doing very well profitability wise. 5. 2 Liquidity PepsiCo Inc. , liquidity ratios   | Dec 31, 2011| Dec 25, 2010| Dec 26, 2009| Dec 27, 2008| Dec 29, 2007| | Current ratio| 0. 96| 1. 11| 1. 44| 1. 23| 1. 31| | Quick ratio| 0. 62| 0. 80| 1. 00| 0. 79| 0. 89| | Cash ratio| 0. 24| 0. 40| 0. 47| 0. 26| 0. 32| Coca-Cola Co. , liquidity ratios |   | Dec 31, 2011| Dec 31, 2010| Dec 31, 2009| Dec 31, 2008| Dec 31, 2007| | Current ratio| 1. 05| 1. 17| 1. 28| 0. 94| 0. 92| | Quick ratio| 0. 78| 0. 85| 0. 95| 0. 62| 0. 58| | Cash ratio| 0. 58| 0. 61| 0. 67| 0. 38| 0. 33| The current ratio of PepsiCo is a shock because looking at this number they have serious liquidity problem. It took a major blow from the economic crisis looking at numbers from 2007 and 2008 when the current ratios were at a much more healthy level.Also Coca-Cola’s current ratio’s is much lower than it used to be but when we look at the current ratio in 2008 and 2007 the ratio was lower than it is now so it might be that this is not an unusual position to be in for Coca-Cola . The quick ratio shows if a company can currently pay back their current liabilities. Both companies are not able to do this but for big companies like Coca-Cola and PepsiCo this is a normal quick ratio and they do not have something to worry about. The Cash ratio of PepsiCo is much lower than Coca-Cola this might also be the cause for their low current ratio they do not have a lot of cash on their bank but they use it mostly for investments. Overall the liquidity position of Coca-Cola is better and Pepsi might need to reconsider to improve their liquidity position. 5. 3 SolvencyPepsiCo Inc. , debt and solvency ratios |   | Dec 31, 2011| Dec 25, 2010| Dec 26, 2009| Dec 27, 2008 | Dec 29, 2007| | Debt to equity| 1. 30| 1. 18| 0. 47| 0. 68| 0. 24| | Debt to capital| 0. 57| 0. 54| 0. 32| 0. 40| 0. 20| | Interest coverage| 11. 32| 10. 12| 21. 35| 22. 41| 35. 12| Coca-Cola Co. , debt and solvency ratios |   | Dec 31, 2011| Dec 31, 2010| Dec 31, 2009| Dec 31, 2008| Dec 31, 2007| | Debt to equity| 0. 90| 0. 76| 0. 48| 0. 45| 0. 43| | Debt to capital| 0. 47| 0. 43| 0. 32| 0. 31| 0. 30| | Interest coverage| 28. 43| 20. 43| 26. 20| 18. 14| 18. 37| PepsiCo finances their company more with equity and capital than Coca-Cola Company does.You can see this when you look at the debt to equity and debt to capital ratio which are much higher in the case of PepsiCo especially the debt to equity this is because of the big investments in equity that PepsiCo did this year and last year. Even though the Coca-Cola Company is financed more by loans, this is not a problem for Coca-Cola because their interest coverage ratio is very high and their profits have been an in stable grow th as where PepsiCo has a much lower interest coverage ratio which is declining every year since the start of the economic crisis. 6. Production Intangible resources Coca-Cola is the absolute leader in the carbonated soft-drink market and is recognised as the most valuable brand worldwide. The company? greatest strengths are in its intangible resources. Because of the great reputation and image, they differentiate themselves from competitors like Pepsi. Coca-Cola can be bought in almost every country worldwide and is available in practically all snack shops, supermarkets, train stations, and so on. This success exists because the huge investments in marketing and Coca-Cola's distribution systems. Customers of Coca-Cola are generally very loyal, more loyal than the Pepsi customers. Coca-Cola also gains competitive advantage by excelling in their brand image (strategy). They invest a lot in marketing and brand awareness, (Coca-Cola is a lifestyle†).Another competitive advantage is the 400 licenses and patents on different formulas (ingredients Coca-Cola) and other drinks and brands which fall under the Coca-Cola Company. PepsiCo is also operating on a global basis. The competition between the two is heavy and just like Coca-Cola, Pepsi drinks are available in almost every nation, in almost every food and drink store. Although fulfilling a similar position as Coca-Cola in their market, PepsiCo has a rough opponent with Coca-Cola. The past several years, PepsiCo is not as profitable as before and has more and more trouble with competing with Coca-Cola, also because of the high investments of Coca-Cola in marketing. Therefore, their brand equity is developing negatively. Also PepsiCo’s intellectual property is great.Coca-Cola is more seen as a phenomena than a brand, and this is a competitive advantage for PepsiCo as well. Many establishments over the world offer Cola, and provide customers with PepsiCo mainly because this is less expensive. As already mentioned earlier, most people cannot distinguish Coca-Cola from PepsiCo, therefore gains PepsiCo competitive advantage at the expense of Coca-Cola. Human Capital The whole Coca-Cola Company has over 140,000 employees worldwide. Remarkable is that PepsiCo around the 30% greater workforce has, although their market share is considerably smaller. Unless the efficiency rate per employee of PepsiCo is much higher than that of Coca-Cola, this causes the company to have very large expenses in labour terms.To safeguard future long-term objectives, the companies both choose to keep a diverse workforce. Employees get relatively much responsibility (empowerment) and are encouraged, inspired and challenged to learn, be innovative, be original, and to promote themselves within the company. This creates extra value for both companies because employees are more loyal. Physical capital The physical capital of Coca-Cola is huge. The Company owns over many facilities in more than 200 countries worl dwide where the bottling, canning, syrup manufacturing, and administrative aspects are being dealt with. Only the bottlers where the products are manufactured and distributed mounts up to 275 facilities over the world.All those facilities are brought under five geographic operating segments (North America, Africa, Asia, Eurasia and the Middle East, and Latin America) and one corporate segment. The bottling partners are local companies, totally integrated and operating in line with their local markets. Also PepsiCo’s distribution system covers a wide range of certified bottlers, selling products in over 200 countries on six continents to businesses and institutions, including retail chains, supermarkets, restaurants, small neighbourhood grocers, sports and entertainment venues, schools and colleges, etc. 6. 1 Comparison Production These good resources ensure overall quality, flexibility and responsiveness in respect to local markets.They are integrated in their market worldwid e with continuous supply. Brand image and human capital are aspects which safeguards profitable future prospects with a sustainable competitive advantage. Both Coca-Cola and Pepsi have a massive amount of employees working for the company worldwide. This is also necessary because the employees contribute for a large part to business successes. Remarkable is the 30% greater workforce of PepsiCo. This is an alarming situation because the expenses of labour is large. Because they are both very successful and such immense companies, brand image, presence in geographical markets, distribution systems are all well-organised and difficult to compare.The end results of Coca-Cola in financial-, as well as non-financial aspect are better than those of PepsiCo on almost every terrain. 7. Research and Development How sustainable is PepsiCo? (Continuous improvement/New flavours) PepsiCo is a company with a wide variety of products and in all their market segments they are an A brand. When it com es to research and development you can see that PepsiCo is one of the best. They have multiple research and development facilities especially in the United States with many highly skilled scientists working there every day trying out new flavours and new products. The company even has its own university to train their staff.At this university which was opened in 2011 the scientist of PepsiCo receive training about 8 main items which are: packaging, Nutrition, Food Safety and Regulatory, Ingredient Application Science, Human Research and Science, Experience Design, Product Development and Process Engineering. They create new flavours every day and they launch a new flavour a couple times a year. They carefully create their flavours for specific markets so they meet the exact needs of the customers in that country. Another thing that PepsiCo strives to do is continuously improve their existing product and their existing processes. They do this for instance by giving training to their employees and giving their mangers goals to make sure they improve every year. How sustainable is the Coca-Cola Company? Continuous improvement/New flavours) Coca-Cola might not have as many R;D facilities as PepsiCo but their output of new products and new flavours is bigger than PepsiCo. This mostly caused by the fact that the Brand Coca-Cola is much more than just a brand. They also sell T-shirts and other product of their brand that they develop. Things like vending machines and packaging are things that Coca-Cola focuses on with their R;D while PepsiCo is more focussed on their product range. Coca-Cola is so settled as a brand that the most of their R;D is almost marketing. Like new cloth lines and new packaging for their products and off course new vending machines which will not only benefits the customers but also carries a message.Of course Coca-Cola Company also develops new flavours and new product they do this the same way as PepsiCo they look at the specific needs of th e inhabitants of a country and create a new flavour or product based on those needs. Coca-Cola also PepsiCo strives to do is continuously improve their existing product and their existing processes. They do this for instance by giving training to their employees and giving their mangers goals to make sure they improve every year. Does PepsiCo have a green vision? PepsiCo is fully committed to protecting the earth's natural resources through innovation and the efficient use of land, energy, water and packaging in all our operations.As a global business, they rely on the earth's natural resources. And as they grow, they strive to use only methods and tools that are, socially responsible and economically sound. PepsiCo has multiple categories where they are becoming more and more sustainable, the first category in which they have goals for improvement is water usage. PepsiCo's goal to improve water-use efficiency by 20 per cent per unit of production by 2015 . PepsiCo has already impro ved water-use efficiency by 18. 7 per cent for foods manufacturing, and 17. 8 per cent for beverage manufacturing. These conservation efforts translate to a water savings of nearly 13. 8 billion litres.Also waste management is very important for them. In 2010, PepsiCo generated an estimated 1. 25 million metric tons of solid waste from the manufacturing facilities. Of that total, only 15. 4 per cent was discarded to a landfill, and 84. 6 per cent of waste generated was sent off-site for beneficial use, such as recycling. In the future they are still looking to improve those numbers. Also they keep a close eye on their carbon emission. They have multiple on-going projects in many different countries that will help them decrease their Co2 emission and their effect on the global climate change. They have set 4 worldwide goals for their company. * Reduce carbon intensity in our operations Invest in carbon reduction technologies, including renewable fuel technology and clean development mechanisms * Reduce fugitive emissions * Work with supply-chain partners to reduce their emissions You can see that PepsiCo is company that has very sustainable supply chain and is still trying to improve their sustainability and decrease their emissions. Does the Coca-Cola Company have a green vision? Coca-Cola company is the largest beverage producer in the world and because of that they feel that they have responsibility to make the world a little bit better. They invest a huge amount of money in project on sustainability all over the world.Every year they also create a sustainability report about all they project and what they have achieved that year, also they describe their new project and they set goals for the coming year. In the figure to the right can be seen that they have created a visual concept of the Coca-Cola lifecycle which perfectly shows the way they work on their sustainability. 7. 1 Research and Development & Sustainability Both companies are constantly working on a better position in the market, improve the production and distribution processes, become more sustainable through innovation and participation onto the market. As it comes to sustainability PepsiCo is far behind on Coca-Cola even tough PepsiCo is already a very sustainable company Coca-Cola is really trying to make the world a better place.In total we can see that Coca-Cola is a more sustainable company than PepsiCo, and gives more back to the community. This is also one point why Coca-Cola is a brand which more people adore. 8. In Overall Although the Coca-Cola Company and PepsiCo seem to be quite similar in operating, distributing, production, marketing, and naturally the drinks themselves, they differ from each other on several aspects. Below, a table which gives an overview of important differences between the two competitors. | Strength| Weakness| Coca-Cola| 1. Over 500 brands in product line2. Strong global presence3. Excellent brand recognition4. Industry leader in marke t| 1. Negative publicity2. Supply is restricted3.Low profits in strong areas4. Decline in cash flow| Pepsi| 1. Company Image2. Quality Conscious3. Market Share4. Sponsorships| 1. Decline in taste2. Short term approach3. Weak distribution4. Low consumer knowledge| 9. Coca-Cola Company or PepsiCo We have seen all the strong and the weak points of both companies in all the analyses in this project. We have decided to go on with the Coca-Cola Company. This is mainly because of better financial position that Coca-Cola Company has over PepsiCo. Especially profitability and liquidity wise they have a much better position than PepsiCo does and we think this will be an advantage when we are going to write a business plan.PepsiCo also has a more diverse product mix than Coca-Cola because PepsiCo also has brands in markets like breakfast cereal and potato chips whereas Coco-Cola is only active in markets like soft drinks and sports drink where they have a lot of experience. We think that exper ience that they have because the specialized in drink markets only will be a huge advantage over PepsiCo when they are going to enter a new market. These are the two main differences between the very similar companies that made us decide that Coca-Cola Company is the better option to attack a new market. 10. References http://www. thecoca-colacompany. com/ourcompany/mission_vision_values. html http://www. pepsico. com/annual11/downloads/PEP_AR11_2011_Annual_Report. pdf http://www. ehow. com/about_5089164_business-resources-definition. html http://premiumwritingservice. om/attachments/article/491/CocaColaInternalAnalysis. pdf http://www. thecoca-colacompany. com/ourcompany/pdf/COBC_English. pdf http://www. scribd. com/doc/28092994/Comparative-Analysis-of-Pepsi-and-Coke http://www. pepsi. com/ http://www. thecoca-colacompany. com/ourcompany/mission_vision_values. html ——————————————â€⠀œ [ 1 ]. http://www. pepsico. com/annual11/downloads/pep_ar11_2011_annual_report. pdf [ 2 ]. http://www. stock-analysis-on. net/ [ 3 ]. http://www. stock-analysis-on. net/ [ 4 ]. http://www. thecoca-colacompany. com/ourcompany/innovation_marketplace. html [ 5 ]. http://www. pepsico. com/Purpose/Environmental-Sustainability/Climate-Change. html

Hydraulic Jack

————————————————- Hydraulic jack Hydraulic jacks are typically used for shop work, rather than as an emergency jack to be carried with the vehicle. Use of jacks not designed for a specific vehicle requires more than the usual care in selecting ground conditions, the jacking point on the vehicle, and to ensure stability when the jack is extended. Hydraulic jacks are often used to liftelevators  in low and medium rise buildings. A hydraulic jack uses a fluid, which is incompressible, that is forced into a cylinder by a pump plunger.Oil is used since it is self lubricating and stable. When the plunger pulls back, it draws oil out of the reservoir through a suction check valve into the pump chamber. When the plunger moves forward, it pushes the oil through a discharge check valve into the cylinder. The suction valve ball is within the chamber and opens with each draw of the p lunger. The discharge valve ball is outside the chamber and opens when the oil is pushed into the cylinder. At this point the suction ball within the chamber is forced shut and oil pressure builds in the cylinder.In a  bottle jack  the piston is vertical and directly supports a bearing pad that contacts the object being lifted. With a single action piston the lift is somewhat less than twice the collapsed height of the jack, making it suitable only for vehicles with a relatively high clearance. For lifting structures such as houses the hydraulic interconnection of multiple vertical jacks through valves enables the even distribution of forces while enabling close control of the lift.In a  floor jack  (aka ‘trolley jack') a horizontal piston pushes on the short end of a  bellcrank, with the long arm providing the vertical motion to a lifting pad, kept horizontal with a horizontal linkage. Floor jacks usually include castors and wheels, allowing compensation for the arc taken by the lifting pad. This mechanism provide a low profile when collapsed, for easy maneuvering underneath the vehicle, while allowing considerable extension.